Marketing is in my DNA. Growing up, I watched my mother shape brands for over 20 years in the CPG industry, and I was captivated - not just by the strategy, but by the endless stream of product samples that filled our home. By my third year of university, I knew marketing was my calling. I became obsessed with understanding consumers - what drives them, what excites them - and crafting brand experiences that truly resonate with their evolving needs.