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hi iam

ZEHRA

​

RAZA

award-winning consumer marketer

disruptive product innovator

strategic brand storyteller

entrepreneur & change-maker

inspiring  leader and culture builder

Toronto-skyline-reflection-of-buildings-

PROFESSIONAL HIGHLIGHTS

MARKETING EXPERIENCE

PRODUCT LAUNCHES

PORTFOLIO MANAGEMENT

CONSUMER
CAMPAIGNS

12+ YRS

72+

$3B+

60+

TOP-TIER CPGs

CONSUMER PACKAGED GOODS

NATIONAL & INTERNATIONAL

END-TO-END LAUNCH

MANAGING 

LARGE SCALE PORTFOLIOS

LEADING
MARKETING CAMPAIGNS

CONSUMER
CAMPAIGNS

Planning, executing, optimizing & measuring consumer marketing programs

product

innovations

Launching end-to-end product innovations, from strategy, concept, testing, development, execution and post-evaluations

entrepreneurial

ventureS

Creating value for the community through side hustles, consulting and mentorship

PUBLIC

SPEAKING

Professional speaker

and inspiring storyteller, recognized and awarded across the country

HERE IS WHY YOU SHOULD CONSIDER ME

"Why should I care" is the number one question for marketers as we convince consumers to consider our products. It is the same question for hiring managers.
Here is why you should consider hiring me...
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  • I DRIVE TRANSFORMATIONAL GROWTH : I don’t just manage brands - I revive them. By identifying core challenges, crafting bold, unconventional strategies, and rallying teams around a shared vision, I’ve turned declining sales into thriving businesses and restored consumer relevance in competitive markets.
  • I IGNITE MOMENTUM : I see potential where others see uncertainty. Whether unlocking new growth avenues - better-for-you innovations, snacking expansions, or untapped categories - or securing investment for high-impact strategies, I don’t wait for opportunities; I create them.
  • I BUILD FUTURE LEADERS :  Leadership isn’t just about results - it’s about legacy. I am deeply committed to developing high-performing teams, coaching and mentoring individuals to unlock their full potential, and fostering a culture of fearless leadership, ownership, and impact.
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 I CREATE VALUE & LEAVE AN IMPACT IN ALL THAT I DO 
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MY BRAND EXPERIENCES
AMZN Logo.jpeg
SMLogo.png
Campbells.png
Hersheys.png
unilever.png
pawpatrol.png
Maple Leaf Foods.jpg
Special K.png
Olivieri Logo.jfif
JR LOGO.webp
Tim Hortons.gif
McDonalds.png
Ice Breakers.jpg
Brookside.png
Vector.png
cibc.png
Kelloggs.png
DQ.jpeg
York.jpg
lcl.jpg
Eat More.jpg
Dempsters.png
wmtlogo.png
taylor-swift-the-eras-tour-logo-png_seeklogo-534023.png
BarkThins.jpeg
Twizzlers.png
East Side Marios.png
Allan.png
Shoeless Joes.jpg
Whoppers.jpg
Sysco.png
SKOR Logo.jpg
GFS.jpg
hellofresh.png
BridgeMix.jpg
Glossette.jpg
APOTHIC.jpg
paramount.png
disaney.png
mncu.webp

WHAT PEOPLE SAY

Zehra's excellent performance on a short-term project caught the attention of the senior management group and translated into an ongoing consulting role with our team. She has a very strong

results-orientation, achieved through a combination of creative thinking and a tremendous work ethic. Her input is highly valued in the development of our social media initiatives and the results achieved under her leadership have significantly exceeded targets. Zehra is self-directed and works independently to consistently deliver projects in a timely fashion. Her passion for her work is infectious and energizes the entire team to a higher level of engagement and enthusiasm. We consider ourselves extremely lucky to have Zehra on our team and I would highly recommend her to any prospective employer. 

—  K.B. Bose

Senior Vice President, Shoeless Joe's Limited

CONTACT

CONTACT

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